Lionel Messi

"The Life of Lionel Messi: From Rosario to Global Icon" explores Lionel Messi's extraordinary journey from his early life in Rosario, Argentina, to becoming one of the most influential figures in global sports. This exhibition critically examines key milestones in Messi’s career, struggles, and economic impact on football and beyond. It highlights how Messi’s resilience, talent, and strategic use of digital media have contributed to his iconic status. Through interactive elements, the exhibition offers a nuanced view of his legacy, showcasing his transformative role in modern football, his impact on global sports marketing, and his off-field contributions, including philanthropy. By drawing on perspectives from sociology, economics, and media studies, the exhibition comprehensively explores Messi’s enduring influence, demonstrating how his career inspires and shapes the global landscape of sport, branding, and social impact.